These Austrian wool sneakers have captured the attention of celebrities in Hollywood: from actress Diane Kruger to wellness guru Gwyneth Paltrow, everyone is wearing them. wool sneakers
In the heart of Tyrol, Austria, Giesswein family has been working wool for generations, but Markus and Johannes Giesswein seem to have hit the spot with their wool sneakers. The running shoes are available in eighteen colours and are made of 100% merino wool. Wool-based trainers might seem like a strange choice, but wool is a great natural material to use: it keeps your feet dry, it’s odour-free and antibacterial. And no, it’s not too hot! wool sneakers
Not a fan of wool? Giesswein also produces shoes made of wood, using fibres from the eucalyptus tree. This type of wood is sustainable because it’s a fast-growing tree, and it produces a breathable and biodegradable product. The big plus? The wood sneakers can be washed at 30°C in the washing machine.
The process and materials used are natural and sustainable, and Giesswein assures that they don’t create any scraps. On the production side, up to 90% of water is recycled and they use 100% of renewable resources. No wonder Gwyneth loves them.
